Areas covered by the code

The Code provides guidance for all the following:

GIFTS AND INDUCEMENTS

BUSINESS COURTESIES

BEHAVIOUR OF REPRESENTATIVES

ADVERTISING

PROMOTIONS

PROMOTIONAL LITERATURE

COMPETITIONS

PRODUCT CLAIMS

EDUCATION AND TRAINING

CONFERENCES AND EXHIBITIONS

PRODUCT TRIALS AND SAMPLES

CONFERENCE PAPERS

USE OF EXPERTS AND CONSULTANTS

CHARITABLE DONATIONS

ETHICAL STANDARDS

 


Areas not covered by the Code

The Code does not apply to any of the following:

NORMAL TRADE PRACTICES

PRODUCT QUALITY ISSUES

PRODUCT SAFETY ISSUES

ADVERSE INCIDENT REPORTS

FACTUAL ANNOUNCEMENTS

REPLIES TO ENQUIRIES

ISSUES SUBJECT TO LEGAL PROCEEDINGS

Factual announcements include price lists, trade catalogues, notification of recalls and product change notifications – so long as no product claims are made.

Product quality and safety issues are taken care of by the MHRA and Trading Standards, and the product legislation they operate under.